Pillar
Corporate events
Conferences, product launches, offsites and team retreats — playbooks, ROI, and the tactical details that ship.
How to Plan a Hybrid Event (In-Person + Virtual Audiences)
A practical hybrid event playbook — production, content, audience engagement, ROI tracking. The mistakes that turn 'hybrid' into 'two bad events at once.'
Marcus Chen·7 min
How to Plan a Corporate Event from Scratch (2026 Playbook)
A clear, four-phase playbook for planning corporate events — conferences, launches, offsites — with vendor priority, ROI tracking, and the mistakes most teams make.
Marcus Chen·9 min